Cloudbar / Brand / Martini

Brand

Martini

Brand Story

One of the few brands that can genuinely use the term 'iconic', Martini & Rossi (to give it its full name) was founded in Turin in 1863, and is now – by some distance – the market leader in vermouth. Its two biggest sellers are the Extra Dry and the Rosso, although new flavours have been introduced of late.